When ‘House White’ turns out to be a 2015 barrel-aged Viura…
Your wine deserves better than a generic translation.
Why is ‘House White’ a poor translation?
➡️ It hides the quality
➡️ Cultural mismatch
➡️ Lost marketing opportunity
When ‘House White’ turns out to be a 2015 barrel-aged Viura…
Your wine deserves better than a generic translation.
Why is ‘House White’ a poor translation?
➡️ It hides the quality
➡️ Cultural mismatch
➡️ Lost marketing opportunity